This process can include everything from the way you label your images, to what words you use in titles, to where you put things on a web page.īecause image optimization affects the way a website looks and behaves, it means when done well, searchers find your website, and they will have a better user experience when they get there. Image optimization also involves accurately labeling your website's images so search engines can find and understand your page content, key for improving your SEO rankings. This ensures that your content loads quickly and is easy to navigate. Optimizing images for your website means using high-quality visuals that are the ideal format, size, and resolution to increase user engagement. Your site's design and performance depend on image optimization It's simple yet easy to forget to do - and vital to a successful website. One behind-the-scenes best practice that is critical for a website’s performance and ranking is image optimization. And then there’s the task of actually getting it in front of viewers, all of which goes far beyond finding the right template or landing the right designer.
When it comes to building one yourself, it’s easy to feel overwhelmed by all the work that goes into making sure your site checks each of these boxes. It's how you represent your brand and how you attract interest and potential clients.Īs a web consumer, you expect certain things from a website - ease of use, good design, quality images. In today's digital age, your website isn't just an afterthought.
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